I booked this to be close to a friend who lives in the town but also as a base to explore the area.
It is not too far from the French ferry ports, Dunkirk in particular though the route feel a little cross country and suburban. Motorways seem a little short in this part of Belgium so don't get too excited when it feels like you are suddenly moving, you shall be on an ordinary two way traffic road shortly.
The greeting at the hotel was very welcoming and professional. They seem to adapt to clients personal needs and personality. English is very good and was a relief at the end of each day with the confusion of language out and about.
It was quiet during my March visit and that, in my opinion, was an issue. I was quite looking forward to relaxing in the bar of an evening but, because it was quiet, the bar was closed. The only food was from vending machines and one which dispensed crisps and chocolates quite frequently didn't dispense anything and kept the money but the staff on the desk refunded it not problem. Vending machines are what they are and, staying alone it gave me the feeling of isolation.
Of an evening I'd say it is a little too far to walk into town and the nearby cafés didn't look up to much.
The room was very spacious with a double bed, desk, chair, and WiFi (free). The TV had some English channels. They also have soap, shower gel etc and hair dryer. For a double bed the pillows were very small and only two of them. I am sure one could acquire more for the sake of asking. It did make sleeping a little uncomfortable as I think most UK residents are used to larger pillows than that.
Car parking isn't huge and, I'd imagine if the place were more booked, parking could be a serious issue as there didn't seem to be any alternative nearby.
Breakfast was adequate and quite varied, no reason to go hungry.
I drove to both Brugge and Lille during my visit, both easy drives even in blizzard conditions.