13 Best Shopping Malls in Seoul

Lotte Department Store Myeongdong is one of Seoul’s largest shopping centres with an impressive collection of apparel, accessories, jewellery, beauty products, furniture, electronics and sports equipment. Inside, you’ll also find a duty-free store, an art gallery and a food court offering local and international cuisines.

You can even arrange for your purchases to be delivered to the airport for pick-up. Lotte Department Store is directly connected to Lotte Hotel Seoul, making it convenient for guests to enjoy a day of shopping. Don’t miss Star Avenue, a digital media tunnel that lets you get up close and personal with your favourite K-pop and K-drama stars.

Starfield COEX Mall has over 300 brands, ranging from fashion and beauty to electronics and entertainment. Whether you’re looking for international brands or an authentic South Korean souvenir, you’ll find it here. A must-visit at this shopping centre is the Starfield Library, which has over 50,000 reading materials arranged in 13-metre-high bookshelves.

The complex effortlessly combines shopping and entertainment with a state-of-the-art cinema. Children will love the Coex Aquarium that houses over 650 species of marine life, ensuring that family shopping trips are never dull. Additionally, K-Pop fans can find a ton of merch for their favourite idols, and can take a selfie with the iconic Gangnam Style statue outside the east side of the mall.

Mecenatpolis Mall is an open-air shopping mall adjacent to the Hapjeong train station. It’s a popular spot for photography thanks to its vibrant communal spaces, terraced balconies, glass bridges, unique water features and rooftop gardens. Make sure you have your camera ready so you can snap pictures between shopping popular fashion brands and cosmetics.

The shopping centre has dozens of fast-food chains, cafes and both upscale and modest restaurants with al fresco seating sections so you can enjoy those beautiful sights. The outdoor garden hosts events year-round, including art exhibitions, cultural festivities and music performances.

The futuristic-looking Times Square Mall houses the Shinsegae Department Store, a cinema, bookstore, multi-purpose performance centre and a game centre. With diverse food options at the centre's many cafés, restaurants and pubs to enjoy too, you can really spend a memorable day here on your trip to Seoul.

International brands available in this 5-storey mall include Zara, Adidas, Onitsuka Tiger, Timberland and Swarovski. Film enthusiasts can watch the latest blockbuster at CGV Starium, which has one of the world's largest cinema screens. Times Square Mall also offers outdoor spaces, such as the beautiful Ecology Park, where you can relax after a day of shopping.

Aiming to bring you the latest and most luxurious K-styles, Galleria Department Store is a great place for shoppers who are looking for high-quality branded items during their trip to the country’s capital. It’s located at Apgujeong Rodeo Street, one of Seoul’s most upmarket shopping streets.

You can find just about anything at Galleria, from shoes, bags and accessories, to sports gear and trendy clothes by big-name designers. Prices are towards the higher end, and you might even spot Seoul’s rich and famous shopping at the department store. The building is stunning too, as it boasts a pearl-like façade that lights up beautifully after dark.

Doota Mall is a trendy fashion shopping centre within the iconic Doosan Tower, about 300 metres northwest of Dongdaemun History & Culture Park. Boasting over 600 stores that stay open until midnight, it’s the perfect place to shop for designer labels, souvenirs and luxury vintage items. What’s more, flea and farmers’ markets are often held in the square, and you can enjoy spectacular themed exhibits come winter.

Besides international brands such as Calvin Klein, Reebok and Boy London, you can also find around 40 local designers, who have been selected via the annual Doota Venture Designer Conference. Doota also offers clothes alterations and tax refund services for foreign visitors.

Goto Mall is a bustling underground shopping centre connecting the Express Bus Terminal Station with Banpo Station, so it’s incredibly accessible. Stores line 2 long and parallel corridors and sell goods ranging from books and cosmetics to accessories, jewellery and bags. It has a more relaxed vibe compared to other shopping centres in the area, and you can expect cheaper deals too.

Fill up at restaurants and coffee shops serving delicious meals and South Korean street food. After spending an afternoon at the shops, why not visit nearby attractions like Banpo Hangang Park and Banpo Bridge Rainbow Fountain? 

I’Park Mall is divided into 3 main areas: I’Park Department Store, Digital Shopping Center and Event Park. This 11-storey mall is connected to the Yongsan Station and the KTX train station, offering convenient access to Seoul’s districts and beyond. Due to its size, I’Park Mall also provides a free guided tour of the complex's main features, major stores and events.

With an extensive collection of sports equipment, furniture, fashion, home and digital appliances and over 100 restaurants, cafés, bars and an expansive food court, the shopping centre has everything you could wish for on your shopping journey. The complex also houses an amazing bookstore, arcade, outdoor garden and a cinema, making it a real entertainment hub.

Connected to Sindorim Station, D-Cube City Mall is contained within a vast cultural complex. Here, you’ll find hundreds of stores selling the latest K-fashion and international trends alongside cosmetics, sports equipment and homeware. Whether you’d like to update your wardrobe or refurnish your home, you can easily do so here. When stomachs are rumbling, the Korean Market Street offers Korean delicacies in a hanok-style eatery, and there are plenty of grocery stores too should you want to stock up on ingredients.

Besides shopping, you can enjoy plays, musicals and exhibitions at D-Cube Theater and Space Sindorim Theater, while kids can enjoy fun rides and games at the Pororo Theme Park.

Modest and unpretentious, Migliore Mall is a fashion shopping centre in Dongdaemun containing hundreds of wholesale outlets, inexpensive boutiques, specialty shops and a cafeteria. Whether you’re after formal and casual attire, maternity wear, toys, shoes, bags or souvenirs, it’s all here. You’ll even find changing rooms for some stalls, which is unusual for South Korean centres.

Prices here are about 40% lower than most shopping centres in Seoul, and you can bargain with the vendors for even lower prices. The cafeteria sells an array of tasty street food to snack on, or you can nip into one of the small cafes between stalls should you want a coffee.

Trendsetters will love Noon Square, as it has a wide range of global fashion brands including Mango, Steve Madden, Jessica Simpson, H&M and ZARA. If you’re not hunting to update your wardrobe, why not browse the shoes, accessories, jewellery, handbags, cosmetics and local skincare products that are on sale?

Noon Square’s outdoor elevator is the 1st of its kind in Seoul, and offers a great view of the busy shopping district. Located in Myeongdong, the shopping centre is a 10-minute walk from popular attractions such as Myeongdong Nanta Theater and Myeongdong Cathedral.

Originally opened in 1941 for locals, Tongin Traditional Market is a shopping centre dedicated to traditional crafts, clothing and books. Located on Insa-dong Street, the centre has over 100 shops selling some of the finest crafts and antiques in South Korea. From gorgeous jade pottery and handcrafted jewellery to traditional paintings and detailed sculptures, you’re sure to find that perfect souvenir.

You can also shop for authentic Korean clothes and accessories, and prices are usually lower than most boutiques in the city. As well as a number of street food stalls and sit-in restaurants, you’ll also find an art gallery specialising in both ancient and contemporary artworks, folk paintings and more from emerging artists.