Shopping in Sokcho is largely geared around traditional markets selling fresh produce, local souvenirs and fresh fish in many varieties sold straight from the city's 3 ports. Daepo Port, Jangsa Port and Dongmyeong Port each have live fish stalls and shops with charming culture and atmosphere. At the Sokcho Tourist and Fishery Market on Jungang-Ro, you'll find more than 500 vendors selling all sorts of speciality foods, both fresh and prepared.
If you're looking for arts, crafts and souvenirs, you'll want to head just a few steps from the Tourist and Fishery Market to Rodeo Street. Here, you'll find a wide range of shops showcasing arts, crafts, souvenirs, knick-knacks and kitsch. Often, you can also take in live entertainment, especially during the Cultural Festival this area hosts every October.