Easy parking, friendliest concierge, super friendly staff, great room, spot on restaurant, amazing beach, included cabanas, great bartender, stuff to walk to, plus things like AC in the room.
Sunblock was provided (needed that), bug lotion was provided, but not needed; they burn the copal incense that seems to work real real well against bugs. Wasn't overpowering, just kinda smelled good.
Could hear thump thump from nearby beach parties some nights... which end pretty much promptly at midnight, and that, heck yeah, was actually a good blend.
Driving here after dark on Friday was an adventure, would possibly just take their shuttle in next time, and/or take a shuttle in and later get a scooter rental delivered or similar.
This is basically the cut point where Tulum goes from party town to sedate beach; anything north, busier, anything more than 10m walk south, hoooo quiet. <3.
Would book again/would recommend to friends, would also try their other properties. Didn't get to try the spa, but suspicion was yeah, it's likely good.