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Content Guidelines

Last updated: 13 February 2024

We know our traveller community values reviews and content created by other travellers and our partners. That’s why it is important to us, and to our travellers, that content on our site and app is truthful, helpful and safe.

Any content that you and other users submit or otherwise contribute, including reviews, photos, comments and listings must comply with these guidelines, so we encourage you to read them carefully. These guidelines are part of our broader polices and terms, including our Terms of Service and Privacy Statement, which set out in more detail the terms on which you grant us a license to use any submitted content.

These guidelines are updated from time to time and the last date of revisions is stated at the top of this page.

Reviews

Overview

We understand the importance of trusted reviews to our travellers. Reviews that you submit to our site should be truthful, contain relevant information reflecting your actual experience, and follow these content guidelines.

We moderate all reviews submitted to us, and we take reasonable steps to ensure that only those who have booked or provided a travel service, such as a flight, stay, car rental or activity, can post a review of their experience.

We publish and display all reviews (both positive and negative), as long as they comply with these guidelines.

Any reviews not submitted to us and verified directly by us are clearly labelled.

In some cases, you may be able to submit feedback in real time – this means that you will have the option to provide immediate feedback on your hotel, flight, car hire or any activities booked through our site or app.

Moderation of reviews

We use automation tools to moderate reviews submitted by travellers and identify content that is not in compliance with these guidelines. In some instances where these tools have identified potential violations, the content will be sent to human moderators for further manual review. Any reviews that are found to violate these guidelines will not be published on our site or app. Where reviews are rejected by our moderation processes, the author is informed by email of the rejection, with specific reason(s) where they apply. In some cases, the author also has an opportunity to re-submit their review for re-moderation.

Eligibility and removal of reviews

Eligibility conditions

Any reviews published on our site or app must meet the following eligibility criteria and we can reject or remove any review that doesn't meet these criteria:

• Reviews must be submitted within six months of your stay, car rental or activity. If you submit more than one review for the same property, we'll use the most recent one
• You may not review a property that you own, manage, or are otherwise associated with, and
• Your review must relate to a real experience. If requested, you must provide us with satisfactory evidence for this (for example, evidence of your stay in the property you are reviewing; or evidence you were unable to proceed with a stay due to the other party’s late action).

Removal of reviews

We may reject or remove reviews in the following circumstances:

• The review contains personal data about another person, for example their full name or address
• The review is proven to be fake or was provided fraudulently, or
• The review is offensive, unlawful or contains any prohibited content as set out in these guidelines.

We do not remove reviews simply because they contain negative content. We do not remove reviews of accommodation where a traveller attempted to stay but was not offered a room, or where a traveller left earlier than their scheduled departure day.

Reviews of travel services

Review of accommodation

If you have booked accommodations, we will send you an email or a push notification inviting you to review your stay. If you choose to leave a review, each completed section (such as sub-scores for cleanliness or service) will be progressively auto submitted to us.

Incentives

From time to time, we may offer our travellers incentives to complete reviews, such as a savings or a rewards points voucher for use on a future trip. As it’s important to us that reviews are impartial and honest, these incentives are made available regardless of whether you submit a negative or positive review.

Scoring

Travellers can provide an overall score for the property they are reviewing on a straightforward scale of either 1-5 or 1-10. To get the property review score we display we convert all scores received to a score out of 10 and then add up all the published reviews and divide that by the total number of published review scores.

Travellers can also submit sub-scores for specific aspects and features of a property or stay, such as cleanliness, staff, breakfast or location. The overall scores and these sub-scores are submitted by travellers separately, so they may be different.

To ensure reviews are relevant and helpful to travellers, we remove accommodation reviews after three years (except in cases where a property has only a limited number of reviews).

Partner responses

Property partners can respond to reviews. This allows property partners to address any issues raised and highlight any remediation or property improvements they made. We do not facilitate direct contact by property partners with reviewers.

Where a property partner genuinely considers that a review does not meet the criteria and requirements set out in these guidelines, that property partner may either submit a review dispute form to us via their partner services tools or contact Customer Service. We may also consider requests by property partners for reviews to be removed in the context of a property ownership change or completion of major renovations.

We do not share personally identifiable information about review authors or their transactions with property partners.

Vrbo

For vacation rental reviews submitted through our Vrbo sites or app, our moderation process has some specific features. We operate a "two-way review system," in which:

• once either the traveller or partner submits a review, the other party has 14 days to submit a review
• we publish each review (provided they comply with our overall content guidelines) at the same time,
• if, after 14 days of the first review being submitted, the other party has not submitted their own review, we will publish the submitted review (and no additional reviews can be submitted in relation to the stay).

Reviews of car rentals

If you have booked a car rental, we will send you an email or a push notification inviting you to review your rental.

We ask travellers if they had either a positive or negative experience with the pickup and vehicle experience. We then create a cumulative score based on positive/negative feedback on both these points.

Travellers can also submit a positive or negative score for specific aspects of their rental, such as pick up location, pick up time and vehicle condition. The overall scores and these sub-scores are submitted by travellers separately, so they may be different.

We generally display an overall percentage of positive customer ratings for car rental providers, based on rentals made with that provider. To ensure reviews are relevant and helpful to travellers, we remove car rental reviews after 12 months.

Review of local activities and attractions

If you have booked an activity, we will send you an email or a push notification inviting you to review your experience.

Overall or headline review scores are a simple average of all related final scores of published reviews.

Unverified Reviews

From time to time, we may also display reviews and review scores which have not been submitted directly us and have not been verified by us.

Vrbo

Some Vrbo reviews come from a traveller submitting a review directly to one of our property partners outside our site or processes or submitted to Vrbo in accordance with a previous moderation process. These reviews are not verified by the moderation processes outlined in these guidelines. We may still display these reviews, however, to be eligible for publication, those reviews must be either:

• from a property partner, which is required to share with us only verified reviews that meet our overall content guidelines; or
• submitted to Vrbo in accordance with our previous moderation process, which required a valid reservation code from a booking made with one of our property partners.

Each of these types of Vrbo reviews are clearly marked in our reviews display.

Viator and Get Your Guide activity reviews

In addition to our verified activities reviews, we display some reviews of activities gathered in partnership with the well-known travel websites Viator and Get Your Guide. While we do not verify reviews coming from Viator and Get Your Guide, they must meet our overall content guidelines to be published on our site or app.

These reviews are clearly marked as originating from Viator or Get Your Guide in our reviews display.

Review scores from other travel websites

Some properties don’t have any reviews from our travellers who booked on our site or app yet, such as those new to our site. For these properties, we will display an average score using reviews from other well-known third-party travel websites only until the properties receive a review on our site. We don’t display any written content of reviews from these other websites.

We can’t verify reviews from other sites to confirm if they meet our review criteria, however, these reviews scores are imported from well-known third-party travel websites. If a review score is provided on a scale of 1 to 5, we may double it to align with our review scoring on our sites.

Any review scores imported from a third-party travel site are clearly marked in our reviews display.

General Content Guidelines

Prohibited Content

We do not allow content that is misleading, harmful or offensive on our site or apps. Content you submit for publication cannot include the following:

• content that is not directly related to its purpose (for example, property listings must only relate to the subject property; property listings should not direct users to third-party websites; and your profile description must relate only to you)
• advertising to other users (for instance, appeals to book alternative properties)
• unlawful statements (including defamatory content), or any other content which you do not have the legal right to publish
• profanity or other objectionable content (such as content that is pornographic, obscene, profane, illegal, offensive, insulting, discriminatory, objectionable, threatening, promotes violence or harm, depicts any nudity or sexual activity, or is otherwise "non-family-friendly")
• photos or information about children or any third parties without their consent (or a parent or legal guardian’s consent in the case of a child under 18 years of age)
• personal data, such as phone numbers, credit card details, physical addresses, email addresses, or information that can be linked to a specific individual
• property rates, rate ranges, or other pricing information in reviews
• HTML tags, URLs or #hastags
• quoted material from websites, books, magazines, newspapers, or other sources, or
• content that is unlawful or infringes on any copyright, trademark, or other intellectual or other proprietary rights of another person.

Please note we retain the right in our reasonable discretion to decide on the appropriateness of content in all instances. We can choose not to publish, or to remove any content that does not comply with the requirements set out in these guidelines (or that we, for any reason, deem as inappropriate).

Guidance on creating content

Below are some useful pointers to keep in mind when creating and submitting content:

• Focus on your experience. Be honest, informative, unique, and detailed
• Use good grammar, spelling, and common sense
• Reviews, and comments on reviews, are not the place to ask for help or voice frustration with us or our service. Please visit our Customer Support site for help instead,
• Don't use plagiarized content or the experiences of others. You may not cut and paste from other review sites or travel sources.

Photo submission guidance

There are some technical aspects that you should keep in mind when submitting photos:

• Images must be in BMP, PNG, GIF, or JPEG format
• File size must be 5 MB or less
• Image must be at least 60 pixels tall
• Image must be at least 60 pixels wide
• No logos, titles, branding, promotional material, or any other content intended for commercial purposes.

Reporting Content

Content on our sites

If you believe content posted on our sites might be illegal or might breach these guidelines, please contact Customer Support. If you are logged into our site or app, you are also able to report any concerning reviews by clicking on the ‘report review’ flag provided next to individual published reviews.